ISLAMABAD – The National Assembly Standing Committee on Information and Broadcasting held a crucial session at PTV Headquarters, chaired by MNA Pullain Baloch, to assess the state broadcaster’s performance and address key challenges.
PTV reported impressive financial gains, earning Rs7.5 billion in advertising revenue during the 2023–24 fiscal year—well above its target of Rs6.2 billion. Officials expressed confidence in meeting this year’s revenue goals as well.
However, despite the boost in income, PTV continues to grapple with financial strain. A substantial portion of the Rs10 billion collected through TV licence fees—added to electricity bills—is being spent on salaries and pensions. Delays in employee payments were linked to redirected funds meant for international obligations and media rights purchases.
The committee was briefed on a rise in viewership, attributed to upgraded programming and new on-screen talent. Efforts to modernize pension management systems in partnership with the Punjab Information Technology Board were also outlined.
As part of restructuring, PTV has let go of underperforming and politically appointed staff. The committee urged the broadcaster to streamline operations while ensuring fair treatment of employees.
In a separate matter, delays in allocating residential plots to journalists in Islamabad’s F-14, F-15, and Bhara Kahu sectors were discussed. The ministry was directed to complete the application review process and resolve complaints within two months.
The committee also evaluated recommendations related to the PEMRA Amendment Bill 2025, instructing PEMRA to respond with detailed feedback.
Before adjourning, the committee issued a directive to PTV, Pakistan Broadcasting Corporation, and Shalimar Recording and Broadcasting Company to ensure all salaries and pensions are disbursed before Eid.
The meeting concluded with a unanimous resolution lauding the professionalism of Pakistan’s armed forces in safeguarding the nation’s sovereignty against Indian aggression.